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Choose channel/ platform - where will the content live? Will it be hosted on the website? Or optimised for a particular social network or channel?.

Select appropriate content format types - Quizzes? Lists? Video? Articles? What content format adds value and contributes to the overarching objective of the content?.

Establish editorial integrity - does the content meet brand guidelines? Is it accurate/ factually correct?.

Some of the elements of BuzzfeedвЂ™s content creation process include: Therefore, as a follow-up to Alex HeatonвЂ™s excellent article from 2014, this post aims to summarise some of the main insights from Buzzfeed co-founder Jonah PerettiвЂ™s talk at Inbound 2015 in September:Д«uzzfeed have defined a content creation process and philosophy that allows them to consistently create content that resonates with their audience. However, anyone planning to implement a content marketing strategy can learn from BuzzfeedвЂ™s content philosophy and framework. ItвЂ™s worth mentioning up front that as a publisher content is at the heart of everything Buzzfeed does and therefore вЂcontent marketingвЂ™ is unlikely to be a practice the company consciously adopts. As a result, BuzzfeedвЂ™s prominence and relentless innovation provide content marketers with some excellent insights into what it takes to build a content marketing strategy that will engage and drive action.Д¬ontent marketing inspiration from Buzzfeed What makes Buzzfeed so compelling as a publishing case study (compared to more traditional publishers such as the Guardian and the New York Times) is their success in the digital era and particularly their popularity among Millennials. Now updated for 2016 to give the latest best practice advice.ДЄccess the Content marketing strategy guide

#Bff promotee gif how to

This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen.

#Bff promotee gif download

Download Expert Member resource вЂ“ Content marketing strategy guide